Using Social Media to Promote Your Business
Deb Krier, Wise Women Communications, LLC

If you want to reach hundreds - maybe thousands - of potential clients, then include social networking sites such as Twitter, LinkedIn and Facebook in your marketing efforts.

Participants will learn:

• Why and how to use social networking as a marketing tool
• Tips and techniques for using these sites for the most benefit
• Best practices and etiquette for posting, connecting and Tweeting!

Deb is an internationally-known speaker on the benefits of social media. With over 15 years of experience in marketing and public relations, she is passionate about showing people how to use social media to promote themselves and their businesses.

For more information, visit www.debkrier.com.

Developing Your Strategic Plan, Parts I and II
Karen McCormack, McCormack Consulting Group, LLC

These intensive, interactive sessions will guide participants through developing their personalized One Page Strategic Business Plan. From where you ultimately want your business to be, to what you're going to do right now to get there. Components include:

• The Big Picture: Your core values, mission, BHAG (big hairy
  audacious goal), and core competencies
• General Business Analysis: SWOT analysis, your mid-range goals
  and 3 to 5 year outlook
• Current Strategies: one year goals and priorities, quarterly action
  plan and metrics to monitor to keep you focused and on track

Karen has a rich background, spanning over 30 years, that uniquely qualifies her to be a very effective business coach and consultant. Having owned two successful businesses, she understands how entrepreneurs and business owners think and what keeps them up at night!

For more information, visit www.mccormackconsulting.com.

10 Tools to Conquer the Web Mystique
Robin Neal, Owner, Neal Resources

In this non-tech session, attendees will gain:

• An understanding of how the web fits within the business plan,
  marketing plan and "fitness" of your business branding
• Learn when to refresh the content on your website
• Hands-on experience with audio and video tools, especially as
  they pertain to blogs
• Tools to protect your web resources and the pro's and con's of
  "free" on the web

Experienced in small business operation for over 30 years, Robin’s computer knowledge includes graphics, design and website creation, and business software. She has worked in manufacturing, retail, and on set as an extra for Perry Mason‘s TV movies. Her experience in the nitty-gritty of business operations and her natural interest in computers are a great blend to assist businesses in TAKING GEEK TO PEOPLE SPEAK.

For more information, visit www.nealresources.com.