Ready to Begin Website Planning or Updating?
Three strategies to TUNE UP or plan your website.
- See Your Website Through Your Visitors Eyes
- Build Trust
- Decide How your website can help you save
time, too! FAQ Page?
See Your Website THROUGH
Your Visitors Eyes
1) Share how they can benefit
as a visitor. Provide answers for:
- “What do they want?” Give
customers the information they need to troubleshoot their own
problems.
- Make their interaction with your company a friendly
experience from start to finish.
- What customer service questions do you frequently receive?
2) Clarify What You Offer:
- Are the answers something you can present and solve on the
web?
- Is your phone, address and email contact info easy to find
on your website?
- Can they determine what product or service you provide?
- Can they buy online or how can they buy?
Content is very important. Whether describing
the products and services that make your customers’ lives
better or displaying images for an art gallery or products, your
page content will encourage return visits or turn customers away.
Make sure your content offers value to your audience.
BUILD TRUST
Ask for permission to contact your visitors.
Let them know how to contact you by making your contact information
clearly visible on your website and in emails you send them. Offer
worthwhile articles that you can email monthly to stay in contact
with your web site visitors. You may decide that a mailing list
or contact form is worthwhile. If you collect their email info,
you may want to include a Privacy Policy statement on your website.
DECIDE HOW YOUR WEBSITE CAN SAVE
TIME
Your website is a public venue for
you to market your company, yourself, your products or service!
It is available 24/7 and reflects
your attention to detail or lack thereof; your expertise or willingness
to serve your customers.
A FAQ page may help your customers
answer questions for themselves. This empowers them to ask you
better questions or specific questions when they contact you. It
also saves you time if they can solve problems or know who to contact
regarding concerns, purchases, or other issues.
Request a quote for your web project - click
here.
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